Companies who introduce SharePoint into their enterprise have to take on the task of convincing the end users that SharePoint is where they should create and consume information. Many are the blogs that favor either the carrot or stick approach, some even favor both. However, basic human nature forces the end user to ask or at least wonder silently, “what’s in it for me?” so we will address this most basic need.
In order to satisfy that innate desire for a “Pavlovian” reward for accepting this “change” forced on them by operations and IT, I submit the end user reward should be a useful solution that provides the always welcome benefit of making their job easier to do. And the sooner they discover this magic feature, the better the chance SharePoint becomes the platform of choice. If IT/Ops installs and introduces add-ons that are truly useful and easily incorporated into the KW’s daily routine, Nirvana in the form of enterprise wide SharePoint adoption can’t be far behind. Here are the keys:
1) Look for A Large Area to impact, i.e. native SharePoint Search: The average employee spends up to 40% of their day looking for information so any significant improvement to the search process will immediately be impactful. “Search term hit highlighting”, “in-document searching” and “most relevant page view” are easy ways to improve the native SharePoint search process. These thoughts were instrumental to the design of Discover Technologies recently introduced InDoc 2.0, their latest research solution that incorporates all three of the features described above to improve native SharePoint search. One of the more important features for the research professional may be the ranking of the most relevant pages within a document of any size. The search results are based on contextual understanding of both the query and the document pages and a direct link to the pages is provided. Trials and POC’s are available.
2) All The Cool Kids Are Doing It! Super users, team leaders and “influencers” within your organization are key to making any adoption strategy work. Introduce the candy to these people first. They will understand quicker and be helpful when you roll out your new solution and training the masses. Stay with them until you are sure you have their buy-in and you will be well on the way.
3) Check in Often: The organizers of this roll out should check in with the end users on a regular basis for feedback and to let KW’s know that their contributions matter to the organization. Monitor use of the new solutions and promote actual quotes or stories from the feedback in emails, company letters, and team meetings or even in the break room on a bulletin board.
By providing the end users with well thought out SharePoint centric solutions that make a solid impact on the daily tasks of search and collaboration, the organization should enjoy increased user adoption and enhanced productivity.